Anoop Vasisht

GM, Europe
DYNAMIC YIELD

Check out the incredible speaker line-up to see who will be joining Anoop.

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Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016

09:30 Keynote Presentation: Closing The Mobile Conversion Gap: A $169 Billion Opportunity

In our view, mobile web represents the single biggest untapped opportunity with respect to the eCommerce revenue generation. Mobile web accounts for 60% of online traffic but contributes to only 16% of purchases. Furthermore, core metrics like abandonment and bounce rate are measurably higher on a mobile device versus desktop. Personalizing the mobile web experience can have a dramatic impact on your revenue. While the principle of personalizing the mobile web experience is the same as other channels, the actual practice is quite different.

This session will explore:

Best practices in mobile web personalization
High-impact use cases
How mobile web personalization actually impacts the performance of other efforts, specifically email
How to measure the success of your efforts in this area