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Daniel Krantz Mr


Head of Mobile Lab
Otto Group

Check out the incredible speaker line-up to see who will be joining Daniel.

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Achieving A Mobile-First Approach

Friday, January 8th, 2016


12:00 Case Study Revolution: Gaining app momentum: How to best launch your app and keep your customers using it as app numbers increase

  • Defining the road map for your app: How to ensure your mobile app has a secure place on your customers home screen to maintain communication and increase brand loyalty

  • Native vs hybrid: How do you decide what app design is best suited for your business to provide a greater customer experience and fulfil your shoppers needs?

  • How can you examine your customer’s online behaviour to determine if it makes business sense to invest in a native app?

  • Driving download rates: How do you optimise the searchability of your app to increase presence and be more discoverable to your shoppers?

  • Appealing to the mobile millennials: How to take an agile approach to app innovation to increase your product proposition and lock customers in