Dominic Cross

CRO
iAdvize

Dominic moved into technology sales after a short stint in theBritish Army. Having been born andraised outside the UK, he understood the cultural challenges of selling indifferent countries and went on to build a successful career in internationaltechnology sales, marketing and business development over a 24 year period.Working for companies such as CA, Amdocs and LogMeIn, Dominic has helped todeliver growth across numerous markets in direct and indirect salesorganisations. As a founder of Livedrive, he built the sales and marketingstrategy that helped the business grow into one of the UK's leading cloudstorage providers prior to its sale in 2014. As Chief Revenue Officer at iAdvize, Dominic is working with the seniormanagement team to define and execute the international expansion strategy inone of the most exciting technology companies around today.

Check out the incredible speaker line-up to see who will be joining Dominic.

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Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016

09:50 Interview: Cross channel attribution: How to evaluate direct and indirect ROI from mobile to further build the business case for more investment

How to highlight and examine online fuelled sales to make accurate marketing investments and improve customer experience at high traffic points
Cross device attribution: How do you trace previously online browsers to those who transact in-store to allocate the sale to the correct digital device?
Attribution modelling: How do you measure success and allocate value to multiple touch points to achieve an accurate view of the mobile channel contribution?
How can attribution pin-point ineffective marketing activities and increase channel conversion rates by highlighting areas for improvement?