Emily Buckman

Global Strategic Consultant
Urban Airship

Emily Buckman is a global strategic consultant at Urban Airship, responsible for working with clients to develop digital marketing strategies to address their business objectives.

An evangelist for omni-channel customer experience, Emily has held senior roles at Samsung in customer engagement, most recently as UK Head of CRM and Data, driving consumer retention through digital platforms such as Email and the myGalaxy app. Emily also held marketing leadership roles at Telefonica Digital, BSkyB (growing SkyGo’s user base) and has worked with major UK retail brands including Nandos, O2 Arena, The Body Shop and River Island to leverage mobile data for targeted engagement.

Emily holds a B.A. Honours in European Marketing and Languages from Roehampton University and received a CAM Diploma in Marketing Communications/Advanced Online Marketing from the Chartered Institute of Marketing.

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda

Achieving A Mobile-First Approach

Friday, January 8th, 2016

15:15 Case Study: The 2016 holiday season was a record breaking year for retailers on mobile. Universally, findings show an increase in traffic from mobile devices and m-commerce, but what do we know about mobile engagement and ROI?

Join Mobile Strategist, Emily Buckman, to review the trends and stats from Black Friday and Cyber Weekend in both the UK and US. She will cover:

The data and benchmarks that shaped the 2016 holiday shopping season

New emerging trends changing the way retailers interact with their customers

Trends in consumer response rates that highlight the path forward

The key differences between the UK and US