Mobile Shopping Europe 2017 (past event)
08 - 09 February, 2017
Contact Us: 44 (0) 207 368 9894
Achieving A Mobile-First Approach
08:30 - 09:00 Registration And Networking Coffee
09:00 - 09:05 Welcome Address - Lucy Bradley, Editorial Director, Worldwide Business Research
09:05 - 09:15 Chairperson’s Opening Remarks
09:15 - 09:35 Opening Keynote: Connecting retail: 10 things we've learnt about mobile shopping
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How to adapt to the retail power shift and meet the needs of your constantly connected customers
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How can you best use mobile as your new shop window to influence your customer’s decision making throughout their shopping journey?
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Creating joined up moments: How can you track the complex customer journey with mobile both online and in-store to maintain high levels of engagement?
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Rise of the master shopper: How can you leverage mobile to provide additional services and real value that will delight your customers in the age of increased customer adoption?
09:35 - 09:55 Keynote Presentation: You’re leaving money on the table. Modernized emails and a cohesive web-to-app strategy will get it back, and then some
- Understand the differences and strengths of mobile web and native app, and how to use the two most important mobile channels for eCommerce
- Discuss available tools that can help you send your mobile users into the app from your website at the right time in their user journey
- Understand how brands have used email, the best channel for engagement, to increase their click-to-purchase rate by 6x
- Dive into real world examples from industry leaders that have achieved mobile commerce success, including Target, Jet, Instacart and Under Armour
09:55 - 10:30 Panel Revolution: Moving towards a mobile first mentality: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?
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Motivating the move from desktop: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?
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How can you secure board level buy-in to ensure a smooth and successful transition towards a mobile first approach?
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Overcoming the siloed approach to mobile: How to organise your people, processes and systems to fully activate a mobile first philosophy in-house
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Creating a culture for innovation: How to devise an internal digital programme to increase your mobile talent and organise your teams to embrace a mobile optimised approach to online design
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Increasing mobile maturity: What is the best approach for working with legacy systems to unlock the full potential of mobile?
10:30 - 10:55 Oxford style debate: It is necessary to invest in a native app to truly fulfill your shoppers’ needs rather than just optimise your site for mobile
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Is it possible to provide a helpful service for all shopping journeys by only providing a mobile optimised site?
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Are the additional features offered by apps a must-have to deliver the optimum shopping experience for your consumers?
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Do the pros of investing in a native app justify the cost of implementation, or are they only effective as facilitators for your wider omni-channel offering?
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Defining customer demographics: What are the pros and cons of responsive web design versus native apps and how can your customer behaviour define which approach will be most effective?
10:55 - 11:15 Inspirational Keynote: Establishing a winning digital road-map: Optimising your appstore presence to drive traffic and maximize downloads
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How can you create a superior product page on mobile Appstores to enhance your app listing and increase downloads?
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How can you avoid practices on app development that can jeopardize your reputation and revenue?
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How to leverage new social channels to connect to a wider customer base
11:15 - 12:00 Morning Networking Break
Exploiting Mobile App Capabilities
12:00 - 12:45 Case Study Revolution: Gaining app momentum: How to best launch your app and keep your customers using it as app numbers increase-
Defining the road map for your app: How to ensure your mobile app has a secure place on your customers home screen to maintain communication and increase brand loyalty
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Native vs hybrid: How do you decide what app design is best suited for your business to provide a greater customer experience and fulfil your shoppers needs?
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How can you examine your customer’s online behaviour to determine if it makes business sense to invest in a native app?
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Driving download rates: How do you optimise the searchability of your app to increase presence and be more discoverable to your shoppers?
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Appealing to the mobile millennials: How to take an agile approach to app innovation to increase your product proposition and lock customers in
Optimising Your Mobile Site
12:00 - 12:45 Case Study Revolution: Enhancing your mobile design: How to successfully evolve from mdot to a responsive or adaptive mobile site design that improves your mobile shoppers’ experience-
The evolution of mobile web: How can you examine what mobile site design best meets the needs of your consumers to help them complete their shopping missions?
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Incremental optimisation: What is the best approach to practically move towards a fully responsive mobile site without impacting customer satisfaction and jeopardising conversion rates?
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Critical considerations for mobile site design: How can you improve your mobile web offering based on consumer behaviour to create greater willingness for customer engagement and online transactions?
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Convenience vs engagement: How can you define your product page proposition based on your consumer demographics to determine whether to focus optimisation on UX or online conversions?
Ted Charalambides
Ecommerce ManagerLily's Kitchen
Blending Online And Offline Using Mobile
12:00 - 12:45 Creative Boardroom: Web & App: Finding the Perfect Balance for Your Mobile eCommerce StrategyJoin this roundtable for an insightful discussion on mobilecommerce strategies that bring you the best from web and app.
Discuss the strengths of web and app, and how best they canplay off each other to take your mobile commerce strategy to the next level.
Learn how to optimize the mobile user flow from majormarketing channels.
Hear successful mobile commerceexamples from your peers and discuss the latest technology that would enableyou to achieve that goal.
Exploiting Mobile App Capabilities
12:45 - 13:30 How to fully harness mobile banking and the future of digital payments with app capabilitiesOptimising checkout to sell more at lower cost: How to decrease basket abandonment and complicated checkout processes to enable consumers to shop and pay fast The Pay By Bank App solution.
The What, How and Why: How to give consumers a new way to pay that’s quick, simple and secure through their banking app.
Optimising Your Mobile Site
12:45 - 13:30 Case Study Revolution: Building a clean mobile site design: How can you cut out what isn't critical based on shopper activity to make navigation and conversion on your mobile site easier?-
Overcoming the vanilla experience: How to create a lean UX that delivers a greater customer shopping experience
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Making mobile content snack-able: What are the critical considerations in designing for a superior UX that makes the most of limited screen real estate whilst preserving the voice of your brand online?
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Content is king: How to take a mobile-aware approach to site design to produce compelling customer content and create an effective sales channel
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Controlling content clutter: How do you re-engineer your digital channels for the mobile environment to improve user interface and cater for a diverse and limited shopper attention span?
Blending Online And Offline Using Mobile
12:45 - 13:30 How can you devise a successful global strategy for mobile to increase user engagement and maximize sales?- Decentralised vs centralised: How can you organise your digital teams to get the most of out your global mobile strategy?
- Going global with mobile: How can you determine when it is necessary to provide localised experiences for your mobile customers?
- Optimising mobile PoS: How can you optimise your mobile checkout process for your global consumer base?
13:30 - 14:30 Networking Lunch
Exploiting Mobile App Capabilities
14:30 - 15:15 Measure Your Way to An App Shopping Bonanza!
Optimising Your Mobile Site
14:30 - 15:15 Case Study Revolution: Moving away from the one size fits all approach: How can you provide your shoppers with personalised online experiences to successfully cross-sell relevant products and services?-
To what extent should you personalise the experience on mobile web for the best results and where in the customer journey is it most effective?
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Personalisation and relevance to drive deeper engagement: How do you make customised recommendations based on your shoppers interests without being too intrusive?
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Achieving recognition across platforms: How can you follow the user journey across mobile devices to successfully personalise their experience at all touch points?
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Single customer view delivery: How can you retain engagement from previous purchasers by providing a relevant online experience to lure customers back into the buying funnel?
Blending Online And Offline Using Mobile
14:30 - 15:15 Synergy Workshop: How to create a better app strategy to support your business goals in retailKey Take Aways:
- Understand the app maturity cycle - and plan accordingly
- How to benchmark success for your retail apps
- How to harness data to enhance your mobile strategy
Blending Online And Offline Using Mobile
15:15 - 15:30 Case Study: The 2016 holiday season was a record breaking year for retailers on mobile. Universally, findings show an increase in traffic from mobile devices and m-commerce, but what do we know about mobile engagement and ROI?The data and benchmarks that shaped the 2016 holiday shopping season
New emerging trends changing the way retailers interact with their customers
Trends in consumer response rates that highlight the path forward
The key differences between the UK and US
Optimising Your Mobile Site
15:15 - 15:30 Innovation Spotlight: The mobile UX revolution: The m-commerce industry’s dirty little secret
Exploiting Mobile App Capabilities
15:30 - 16:00 Session ContinuedOptimising Your Mobile Site
15:30 - 16:00 Case Study Revolution: How can you optimise your mobile site to be an effective consumer research tool and drive overall sales?- How can you take a customer-centric approach to enhancing your mobile UX and create an easy route to conversion?
- Cutting down on your drop offs: How to enhance site speed and page loading times to increase customer retention on your mobile website
- How to develop easy and efficient site navigation by going responsive to retain customer interest and move them along the path to purchase
- How to create an engaging UX for your shoppers to successfully guide them through your mobile site and ensure constant conversion
16:00 - 16:30 Afternoon Networking Break
16:30 - 16:45 Afternoon Keynote Presentation: Secrets of Mobile App Acceleration - what, why & how
16:45 - 17:05 Futuristic presentation: Keeping up-to-date with future mobile innovations: Which new personal mobile devices are expected to revolutionise the mobile experience and should be considered in your current investment plans?
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How to spot real problems faced by your consumers to create solutions that fit their needs in the face of increasing digital disruption
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How the winners in the future will be the ones that get the mobile and wearable business models right and what role does retail play?
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Accommodating the fragmented device universe: How can you test for and create a solid foundation to build on for future mobile innovation?
17:05 - 17:25 Innovation spotlight: How to leverage 3rd party mobile platforms like Snapchat, Facebook and Instagram to drive revenue and brand.
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How can you better leverage 3rd party platforms to successfully promote your products and drive traffic to your online sites?
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How can you organise the content you put on 3rd party platforms to have the most impact for your online shoppers?
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How to implement geo technology to help drive traffic from mobile browsers into your stores
