Mobile Shopping Europe 2017 (past event)
08 - 09 February, 2017
Contact Us: 44 (0) 207 368 9894
Effectively Monetising Your Mobile Channel
08:15 - 08:45 Registration And Networking Coffee
08:45 - 09:00 Welcome Address - Lucy Bradley, Editorial Director, Worldwide Business Research
09:00 - 21:10 Chairperson’s Opening Remarks
21:10 - 09:30 Inspirational Keynote: A Product Owner’s view on utilising machine learning for mobile: How you can use machine learning to redefine how you engage with your customers and provide the ultimate shopping experience?
- Creating data-driven products: How to leverage crowdsourced data to drive product innovation and create new solutions for your customers
- Driving digital data: How can machine learning better leverage consumer data to assist the completion of complicated shopper journeys?
- How can your data function work in the best way to boost your customer’s experience on digital devices and support the wider omni-channel business?
09:30 - 09:50 Keynote Presentation: Closing The Mobile Conversion Gap: A $169 Billion Opportunity
This session will explore:
- Best practices in mobile web personalization
- High-impact use cases
- How mobile web personalization actually impacts the performance of other efforts, specifically email
- How to measure the success of your efforts in this area
09:50 - 10:30 Interview: Cross channel attribution: How to evaluate direct and indirect ROI from mobile to further build the business case for more investment
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How to highlight and examine online fuelled sales to make accurate marketing investments and improve customer experience at high traffic points
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Cross device attribution: How do you trace previously online browsers to those who transact in-store to allocate the sale to the correct digital device?
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Attribution modelling: How do you measure success and allocate value to multiple touch points to achieve an accurate view of the mobile channel contribution?
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How can attribution pin-point ineffective marketing activities and increase channel conversion rates by highlighting areas for improvement?
10:30 - 10:50 Case Study: How can you design and implement new marketing strategies for your mobile offering to deliver a game changing customer experience?
•How to optimise in-house innovation to explore and introduce new ways to capture content on mobile
•Targeted mobile marketing: How can you leverage information on your customer’s location to better connect with them on their mobile devices?
•How can you create an effective attribution model to successfully identify your most productive mobile channels and launch new ones to increase customer engagement?
10:50 - 11:30 Morning Networking Break
Exploiting Mobile App Capabilities
11:30 - 12:15 Case Study Revolution: Getting the app design right: How do you ensure customers are using your app the way you want to maximise their experience as well as the revenue?- Surprising and delighting: How do you best design user experience to become truly helpful to your customers and differentiate yourselves from other digital retail experiences?
- Advancing your apps: How to take a customer-centric approach to your core app design to ease and improve customer’s experience?
- Getting up close and relevant: How can you make relevant recommendations to your consumers for a more intelligent approach to personalisation through design?
Optimising Your Mobile Site
11:30 - 12:15 Case Study Revolution: Moving towards a one-click checkout process: How to design a mobile checkout UX that drastically reduces cart abandonment-
Reducing drop-offs and abandonments: How can employing a lean UX make sure your customers get from basket, to check out, to sale?
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Designing for a high-conversion rate website: How do you increase the speed of transactions on mobile sites to capitalise on your impulse buyers and boost conversion rates?
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Optimising the mobile payment experience: How do you offer all the payment options consumers want without ruining your UX?
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Moving towards one-click checkouts: To what extent can click rate reductions help to solve low conversion rates on mobile?
Using Mobile To Blend Online And Offline Experiences
11:30 - 12:15 Synergy Workshop: The role of mobile in easing the checkout process: How to enable your in-store shoppers to use their mobile devices to purchase items and avoid the queues-
Pre-sale pro-activity: How can you aid discovery and facilitate product research via mobile for purchasing in-store?
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Facilitating for generation ‘Y’: How has the proliferation of mobile changed customer expectations and how can you deliver the ultimate in-store experience by developing your mobile offering?
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How can you leverage mobile scanning to take the friction out of your in-store customer checkout and increase sales by providing a highly efficient shopping mode?
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Click and collect capabilities for a seamless buying experience: How can you design mobile to facilitate frictionless online payments and efficient in-store collections?
12:15 - 13:15 Networking Lunch
13:15 - 13:35 Case Study: Chatbots - An Existential Crisis: While chatbots have become a battle ground for the major powers of the tech industry, their role in ecommerce is not yet clear.
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What are the key considerations in determining if you need to build a bot for your business?
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Exploring whether Conversational Commerce has legs in the retail and travel industry
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What about customer service via chatbots and/or messaging apps
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Is a PhD in Artificial Intelligence or Data Science needed to make a useful bot?
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To what extent can you ensure that your personalization efforts are convenient and not creepy?
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How can you determine the value of chatbots for your customers.
13:35 - 14:00 Case Study: Serving local needs whilst implementing a global strategy: How to tailor your mobile offering in local markets where there is a need to include country specific functionalities
- How to identify and solve the needs of local mobile behaviour to provide a truly seamless customer experience on a global scale
- How to translate a global strategy into a global solution that is deployed in different local brands and markets?
- How can you organise your IT and Business departments teams to eliminate internal silo’s when designing for mobile? aintaining a consistent global brand?
14:00 - 14:15 Case Study: The Critical Role of Payments in Global Expansion and Local Relevance
- Instilling shopper confidence with local relevance, while succeeding in global expansion
- Attracting and retaining your most loyal customers, and increasing sales with seamless payments
- Preventing fraud, and at the same reducing false positives to increase legitimate sales
- Establishing a winning strategy in world that is undergoing a mobile mind shift
14:15 - 14:50 Expert Interview: Rewarding your customers on the go: How to design an appealing mobile loyalty scheme that keeps your mobile shoppers coming back for more
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Geo location: How can you leverage consumer context to connect and reward your customers whilst they are out and about to ensure they keep on coming back?
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Hitting the shopper sweet spot: How to take a personalised approach to loyalty to make sure your offers are relevant and increase response rates
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Customer segmentation: How do you determine who your top customers are to target them with special offers and further increase their spend?
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Super payment apps: How can you link your online loyalty scheme to payment to incentivise transactions on mobile?
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Fulfilment: How can your digital channels help you keep your customer happy post payment to drive retention rates and customer loyalty?