Ivan de Quercize, Head of Mobile Advertising at BlaBlaCar
BlaBlaCar Logo

Ivan de Quercize


Head of Mobile Advertising
BlaBlaCar

Check out the incredible speaker line-up to see who will be joining Ivan.

Download The Latest Agenda

Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016


10:30 Case Study: How can you design and implement new marketing strategies for your mobile offering to deliver a game changing customer experience?

•How can you best organise your teams, tools and processes to support a global marketing campaign on mobile?
•How to optimise in-house innovation to explore and introduce new ways to capture content on mobile
•Targeted mobile marketing: How can you leverage information on your customer’s location to better connect with them on their mobile devices?
•How can you create an effective attribution model to successfully identify your most productive mobile channels and launch new ones to increase customer engagement?