Mobile Shopping Europe 2017 (past event)
08 - 09 February, 2017
Contact Us: 44 (0) 207 368 9894
Maciej Matyjas
Director, Technology
Hotels.com
Check out the incredible speaker line-up to see who will be joining Maciej.
Download The Latest AgendaEffectively Monetising Your Mobile Channel
Monday, February 8th, 2016
13:15 Case Study: Chatbots - An Existential Crisis: While chatbots have become a battle ground for the major powers of the tech industry, their role in ecommerce is not yet clear.
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What are the key considerations in determining if you need to build a bot for your business?
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Exploring whether Conversational Commerce has legs in the retail and travel industry
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What about customer service via chatbots and/or messaging apps
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Is a PhD in Artificial Intelligence or Data Science needed to make a useful bot?
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To what extent can you ensure that your personalization efforts are convenient and not creepy?
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How can you determine the value of chatbots for your customers.