Marcus East Mr

Global Digital Director
Marks and Spencer

Marcus is a professionaltechnology leader with over 20 years experience of working in the InformationTechnology, specializing in Digital Transformations and Electronic Commerce.

Marcus recently worked inSilicon Valley for Apple, where he led eCommerce solutions delivery for theirworldwide on-line business, and also drove the adoption of Agile softwaredelivery. He returned to the UK at the beginning of 2016 to join Marks and Spencer,where he is the director responsible for driving the company’s digitaltransformation. Marcus East is an expert in Agile transformations, with realexperience of driving the adoption of Agile in major organisations like ComicRelief and Apple.

Having lived and worked inthe UK, Asia and America, he has a truly international perspective on thechallenges facing organisations and societies today, and how technology affectsthem - he has strong views on managing technology talent and how large corporationsshould react to the challenges and opportunities that the advent of the digitalage brings.

Check out the incredible speaker line-up to see who will be joining Marcus.

Download The Latest Agenda

Achieving A Mobile-First Approach

Friday, January 8th, 2016

09:55 Panel Revolution: Moving towards a mobile first mentality: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?

Motivating the move from desktop: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?
How can you secure board level buy-in to ensure a smooth and successful transition towards a mobile first approach?
Overcoming the siloed approach to mobile: How to organise your people, processes and systems to fully activate a mobile first philosophy in-house
Creating a culture for innovation: How to devise an internal digital programme to increase your mobile talent and organise your teams to embrace a mobile optimised approach to online design
Increasing mobile maturity: What is the best approach for working with legacy systems to unlock the full potential of mobile?