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Mike Molinet


Chief Operations Officer & Co-founder
Branch

Check out the incredible speaker line-up to see who will be joining Mike.

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Achieving A Mobile-First Approach

Friday, January 8th, 2016


09:35 Keynote Presentation: You’re leaving money on the table. Modernized emails and a cohesive web-to-app strategy will get it back, and then some

  • Understand the differences and strengths of mobile web and native app, and how to use the two most important mobile channels for eCommerce
  • Discuss available tools that can help you send your mobile users into the app from your website at the right time in their user journey
  • Understand how brands have used email, the best channel for engagement, to increase their click-to-purchase rate by 6x
  • Dive into real world examples from industry leaders that have achieved mobile commerce success, including Target, Jet, Instacart and Under Armour

12:00 Creative Boardroom: Web & App: Finding the Perfect Balance for Your Mobile eCommerce Strategy

Join this roundtable for an insightful discussion on mobilecommerce strategies that bring you the best from web and app.

Discuss the strengths of web and app, and how best they canplay off each other to take your mobile commerce strategy to the next level.

Learn how to optimize the mobile user flow from majormarketing channels.

Hear successful mobile commerceexamples from your peers and discuss the latest technology that would enableyou to achieve that goal.