Paul Barnes

Northern Europe and Middle East Territory Director
App Annie

An experienced software leader, Paul has proven expertise in growing technology businesses, with a particular focus on the customer insight market. He joins from Enterprise Feedback Management software vendor Questback, where he was UK Managing Director. Barnes has been at the forefront of innovation in the customer experience sector since 2000.One of the founders of speech recognition application pioneer Fluency Voice Technology, he subsequently established the UK business of multichannel and multilingual customer interaction management software provider Eptica. He has been involved in some of the largest customer experience transformation projects in the UK in sectors such as retail, banking, insurance and tourism.

Check out the incredible speaker line-up to see who will be joining Paul.

Download The Latest Agenda

Achieving A Mobile-First Approach

Friday, January 8th, 2016

14:30 Synergy Workshop: How to create a better app strategy to support your business goals in retail

Mobile disruption to retail is no longer a distant threat, it’s happened. Many retailers are now omni-channel and experiencing the benefits mobile can bring to their existing businesses. Retail is such a wide-ranging industry in terms of business model and type of commerce. How can retailers harness apps to be more than just another platform? From targeted content to engaging with your audience, App Annie's Territory Director MENE Paul Barnes shares retail app strategy best practice.

Key Take Aways:

Understand the app maturity cycle - and plan accordingly
How to benchmark success for your retail apps
How to harness data to enhance your mobile strategy