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Phillippa Green


Web Project and Development Manager
Go Outdoors

Check out the incredible speaker line-up to see who will be joining Phillippa.

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Achieving A Mobile-First Approach

Friday, January 8th, 2016


12:45 Case Study Revolution: Building a clean mobile site design: How can you cut out what isn't critical based on shopper activity to make navigation and conversion on your mobile site easier?

  • Overcoming the vanilla experience: How to create a lean UX that delivers a greater customer shopping experience

  • Making mobile content snack-able: What are the critical considerations in designing for a superior UX that makes the most of limited screen real estate whilst preserving the voice of your brand online?

  • Content is king: How to take a mobile-aware approach to site design to produce compelling customer content and create an effective sales channel

  • Controlling content clutter: How do you re-engineer your digital channels for the mobile environment to improve user interface and cater for a diverse and limited shopper attention span?