Stuart McMillan

Deputy Head of E-Commerce
Schuh

A senior ecommerce professional, I have a wide range ofexperience in all aspects of ecommerce, from design, to content production;from managing high availability infrastructure to user experience testing. Ihave experience in managing teams to deliver the above, as well as other areassuch as development testing and PCI compliance. I work within the fashionindustry.

I have particular interests in page performance, conversion rate optimisation,usability, responsive web design, customer experience and order fulfilment.

My goal is simple: I want to be responsible for the best-in-industry ecommercewebsite that does everything right, every last detail.

Check out the incredible speaker line-up to see who will be joining Stuart.

Download The Latest Agenda

Achieving A Mobile-First Approach

Friday, January 8th, 2016

10:30 Oxford style debate: It is necessary to invest in a native app to truly fulfill your shoppers’ needs rather than just optimise your site for mobile

Is it possible to provide a helpful service for all shopping journeys by only providing a mobile optimised site?
Are the additional features offered by apps a must-have to deliver the optimum shopping experience for your consumers?
Do the pros of investing in a native app justify the cost of implementation, or are they only effective as facilitators for your wider omni-channel offering?
Defining customer demographics: What are the pros and cons of responsive web design versus native apps and how can your customer behaviour define which approach will be most effective?

Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016

11:30 Case Study Revolution: Moving towards a one-click checkout process: How to design a mobile checkout UX that drastically reduces cart abandonment

Reducing drop-offs and abandonments: How can employing a lean UX make sure your customers get from basket, to check out, to sale?
Designing for a high-conversion rate website: How do you increase the speed of transactions on mobile sites to capitalise on your impulse buyers and boost conversion rates?
Optimising the mobile payment experience: How do you offer all the payment options consumers want without ruining your UX?
Moving towards one-click checkouts: To what extent can click rate reductions help to solve low conversion rates on mobile?