Mobile Shopping Europe 2017 (past event)
08 - 09 February, 2017
Contact Us: 44 (0) 207 368 9894
Ted Charalambides
Ecommerce Manager
Lily's Kitchen
Achieving A Mobile-First Approach
Friday, January 8th, 2016
12:00 Case Study Revolution: Enhancing your mobile design: How to successfully evolve from mdot to a responsive or adaptive mobile site design that improves your mobile shoppers’ experience
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The evolution of mobile web: How can you examine what mobile site design best meets the needs of your consumers to help them complete their shopping missions?
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Incremental optimisation: What is the best approach to practically move towards a fully responsive mobile site without impacting customer satisfaction and jeopardising conversion rates?
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Critical considerations for mobile site design: How can you improve your mobile web offering based on consumer behaviour to create greater willingness for customer engagement and online transactions?
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Convenience vs engagement: How can you define your product page proposition based on your consumer demographics to determine whether to focus optimisation on UX or online conversions?