Ted Charalambides


Ecommerce Manager
Lily's Kitchen

Check out the incredible speaker line-up to see who will be joining Ted.

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Achieving A Mobile-First Approach

Friday, January 8th, 2016


12:00 Case Study Revolution: Enhancing your mobile design: How to successfully evolve from mdot to a responsive or adaptive mobile site design that improves your mobile shoppers’ experience

  • The evolution of mobile web: How can you examine what mobile site design best meets the needs of your consumers to help them complete their shopping missions?

  • Incremental optimisation: What is the best approach to practically move towards a fully responsive mobile site without impacting customer satisfaction and jeopardising conversion rates?

  • Critical considerations for mobile site design: How can you improve your mobile web offering based on consumer behaviour to create greater willingness for customer engagement and online transactions?

  • Convenience vs engagement: How can you define your product page proposition based on your consumer demographics to determine whether to focus optimisation on UX or online conversions?