Andrew McClelland Mr

Motivating the move from desktop: What is the best approach to achieving an internal mind-set shift from designing for desktop towards prioritising mobile?

How can you secure board level buy-in to ensure a smooth and successful transition towards a mobile first approach?

Overcoming the siloed approach to mobile: How to organise your people, processes and systems to fully activate a mobile first philosophy in-house

Creating a culture for innovation: How to devise an internal digital programme to increase your mobile talent and organise your teams to embrace a mobile optimised approach to online design

Increasing mobile maturity: What is the best approach for working with legacy systems to unlock the full potential of mobile?

Is it possible to provide a helpful service for all shopping journeys by only providing a mobile optimised site?

Are the additional features offered by apps a must-have to deliver the optimum shopping experience for your consumers?

Do the pros of investing in a native app justify the cost of implementation, or are they only effective as facilitators for your wider omni-channel offering?

Defining customer demographics: What are the pros and cons of responsive web design versus native apps and how can your customer behaviour define which approach will be most effective?

How to spot real problems faced by your consumers to create solutions that fit their needs in the face of increasing digital disruption

How the winners in the future will be the ones that get the mobile and wearable business models right and what role does retail play?

Accommodating the fragmented device universe: How can you test for and create a solid foundation to build on for future mobile innovation?

How to highlight and examine online fuelled sales to make accurate marketing investments and improve customer experience at high traffic points

Cross device attribution: How do you trace previously online browsers to those who transact in-store to allocate the sale to the correct digital device?

Attribution modelling: How do you measure success and allocate value to multiple touch points to achieve an accurate view of the mobile channel contribution?

How can attribution pin-point ineffective marketing activities and increase channel conversion rates by highlighting areas for improvement?