Mia Thiesen

Digital Business Developer
Coop Digital

Mia is a UX-designer / Business developer working with digital concept development on everything from mobile payment to rethinking the Coop loyalty scheme. As many retailers, Coop wants to improve the in-store experience using digital tools. For this reason, the most important frame for working with digital in Coop, is understanding the interaction between off- and online and working with the full customer experience from physical spaces to mobile devices

Check out the incredible speaker line-up to see who will be joining Mia.

Download The Latest Agenda

Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016

11:30 Synergy Workshop: The role of mobile in easing the checkout process: How to enable your in-store shoppers to use their mobile devices to purchase items and avoid the queues

Pre-sale pro-activity: How can you aid discovery and facilitate product research via mobile for purchasing in-store?
Facilitating for generation ‘Y’: How has the proliferation of mobile changed customer expectations and how can you deliver the ultimate in-store experience by developing your mobile offering?
How can you leverage mobile scanning to take the friction out of your in-store customer checkout and increase sales by providing a highly efficient shopping mode?
Click and collect capabilities for a seamless buying experience: How can you design mobile to facilitate frictionless online payments and efficient in-store collections?

14:15 Expert Interview: Rewarding your customers on the go: How to design an appealing mobile loyalty scheme that keeps your mobile shoppers coming back for more

Geo location: How can you leverage consumer context to connect and reward your customers whilst they are out and about to ensure they keep on coming back?
Hitting the shopper sweet spot: How to take a personalised approach to loyalty to make sure your offers are relevant and increase response rates
Customer segmentation: How do you determine who your top customers are to target them with special offers and further increase their spend?
Super payment apps: How can you link your online loyalty scheme to payment to incentivise transactions on mobile?
Fulfilment: How can your digital channels help you keep your customer happy post payment to drive retention rates and customer loyalty?