Chris Dalrymple Mr

Product Innovation Director
On the Beach

After successfully landing On the Beach’s first mobile appto the app store in September ’14, as the business owner for all customerfacing web developments, Chris Dalrymple is now in the process of personalisingthe cross-device user experience, including allowing customers to save holidaysas they research. He will share exclusive insights from this project as well asreflective learnings from his 10 years of specific experience driving growth ineCommerce.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

Achieving A Mobile-First Approach

Friday, January 8th, 2016

14:30 Case Study Revolution: Moving away from the one size fits all approach: How can you provide your shoppers with personalised online experiences to successfully cross-sell relevant products and services?

To what extent should you personalise the experience on mobile web for the best results and where in the customer journey is it most effective?
Personalisation and relevance to drive deeper engagement: How do you make customised recommendations based on your shoppers interests without being too intrusive?
Achieving recognition across platforms: How can you follow the user journey across mobile devices to successfully personalise their experience at all touch points?
Single customer view delivery: How can you retain engagement from previous purchasers by providing a relevant online experience to lure customers back into the buying funnel?