David Slocombe

Product Owner, Mobile Apps
Trainline.com

Since the launch of the new and improved thetrainline.com app, David Slocombe has been focused on optimising the app experience to add real value to customers. His mission is to provide smarter journeys to Trainline's customers, from planning to booking to travel, they care deeply about solving their customers travel problems through their world class technology and customer experience. Prior to this Dave was the first Head of Mobile at lastminute.com building their mobile app and web teams and is a veteran of several failed startups Interestingly, in addition to his leading role at thetrainline.com, David is the Founder of Heads Up London - the UK's largest wearable technology forum, that attracts more that 100 monthly attendees. He is a true mobile titan and will be sharing his wealth of insights.

Check out the incredible speaker line-up to see who will be joining David.

Download The Latest Agenda

Effectively Monetising Your Mobile Channel

Monday, February 8th, 2016

21:10 Inspirational Keynote: A Product Owner’s view on utilising machine learning for mobile: How you can use machine learning to redefine how you engage with your customers and provide the ultimate shopping experience?

Creating data-driven products: How to leverage crowdsourced data to drive product innovation and create new solutions for your customers
Driving digital data: How can machine learning better leverage consumer data to assist the completion of complicated shopper journeys?
How can your data function work in the best way to boost your customer’s experience on digital devices and support the wider omni-channel business?

09:50 Interview: Cross channel attribution: How to evaluate direct and indirect ROI from mobile to further build the business case for more investment

How to highlight and examine online fuelled sales to make accurate marketing investments and improve customer experience at high traffic points
Cross device attribution: How do you trace previously online browsers to those who transact in-store to allocate the sale to the correct digital device?
Attribution modelling: How do you measure success and allocate value to multiple touch points to achieve an accurate view of the mobile channel contribution?
How can attribution pin-point ineffective marketing activities and increase channel conversion rates by highlighting areas for improvement?